The ‘boring’ Russian doll styling trend that has plagued the automotive industry is coming to an end at Hyundai.
Nowadays, all BMWs, Mercedes-Benzs, Audis, Toyotas, Chevys, and the cars of just about every other automotive brand look the same, just different sizes. Hyundai’s new design boss Luc Donckerwolke, the same guy responsible for the stunning Genesis Essentia Concept (pictured above), revealed to Australia’s that he plans to overhaul the company’s design philosophy by giving each of its models more personality.
We think the former Lamborghini stylist has a good eye, a very good one, and claims to have been inspired to take this approach after living and working in South Korea, where Hyundai and Kia dominate domestic sales. He stated:
“Imagine 65 percent of the cars on the road being from two different producers. If the cars have the same design, I mean you are creating a really boring landscape. I don’t want to do that.”
Donckerwolke wants to see to it that Hyundai’s next generation models are more distinctive, featuring designs that are more specific to the segments they compete in and more tailored to the customer. Expect to see cars that show off the company’s change in design direction in late 2018 or early 2019.
Fortunately, unlike Lexus and Infiniti, Hyundai will not go for a provocative and polarizing design to stand out. Donckerwolke added:
“I find that making a really provocative statement is a bit counterproductive because you are creating something … at one point you have to go back because you are polarizing … you are creating attention, but at the same time you are aging faster.”
While the Hyundai brand will see more differentiation, the Genesis brand will adopt a new design language previewed by the Essentia, which Donckerwolke hopes gets the green light with the belief that “every brand [needs] an icon.”
Apparently, the low volume of Genesis justifies a more consistent design philosophy.
Porsche Taycan Interior Has Many Screens And Displays
The digitally-intensive cockpit of Porsche’s first electric car brings the company’s interior design language into the 21st century.
Porsche has revealed the interior of the Taycan, and fans of displays will love it.
Inspired by the 1963 Porsche 911, the design is simple yet sophisticated. Unlike the Tesla Model 3 and Model S, both of which feature a gigantic display for most infotainment operations, a series of displays take up much of most of the Taycan’s dashboard real estate.
A large 10.9-inch infotainment display resting at the center of the dash is flanked by an enormous 16.8-inch curved instrument cluster display to the left and an infotainment display for the front passenger to the right. An optional 5.9-inch touch control panel sits right below it.
The Taycan will be the first vehicle with a “fully integrated” Apple Music streaming experience, allowing drivers to create custom playlists and use voice control to request songs or radio stations. It also includes up to six months of free Apple Music streaming, as well as three years of complementary internet data.
For a quality listening experience, Porsche made sure to offer a Burmester surround-sound system.
Needless to say, there has never been so many screens — 53 inches in total! — in a Porsche, and the overall cockpit design “signals the start of a new era” for Porsche vehicles. What do you think about the overall design?
In related news, the Porsche Taycan has set a Nürburgring lap record for four-door electric vehicles.
C8 Corvette Almost Came With A Split Rear Window Design
Designers couldn’t find a split rear window design that look good on the C8 Corvette.
Chevrolet apparently wanted to give the C8 Corvette a split rear window design inspired by the 1963 ‘Vette, but decided against it after failing to find a design that worked with the supercar’s modern sheetmetal and complied with today’s safety laws.
Speaking to , Chevrolet Performance exterior design director Tom Peters revealed that they gave it a serious shot.
“it was too literal,” he stated . “However way we did it, it came across as forced.”
The team nevertheless did their best to represent the ’63 split-window theme in a modern way with a unique rear window shape that better meshes with the mid-engine Corvette’s overall design language.
“We tried to emulate the theme in the rear, and if you look, you can see a theme come through the roof,” Peters added. “The glass aims and breaks subtly, and that lines up with the top of the motor. And that lines up with the Stingray emblem.”
The C8 Corvette’s appearance has been criticized for being too derivative of other mid-engine supercars, but it’s pretty clear the guys at Chevy put a lot of thought and work into the car’s interior and exterior design. Did you know that it is available with the loudest, most powerful Bose sound system ever put in a two-door sports car?
Porsche’s SecondSkin Service Lets You Wrap Your Car In Custom Themes
A Martini racing livery is just one of many themes that can be added.
In its unrelenting quest to make its cars as customizable as possible, Porsche has launched a new program called “SecondSkin” that lets customers wrap their cars in bold, factory-installed custom designs.
All current Porsche sports car models can be customized with a range of motorsports themes that includes Martini Racing liveries, metallic foils, new colors, matte finishes, and graphics from artists and designers.
“As the livery segment is a very fragmented market, we have created a central port of call with ‘Second Skin’ to guarantee quality and offer a comprehensive approach to finding a solution,” stated Simon Weiss, the man responsible for the project at Porsche Digital.
To explore the various designs, create custom wraps, and view the results in 3D renderings, just visit SecondSkin’s . Prices for a complete vehicle wrap start at around 4,000 euros (~$4,500 USD), while the Martini Racing liveries goes for around 5,500 euros (~$6,200 USD).
You can pre-register your custom wrap now! Just make sure it’s something tasteful.