Toyota has killed Scion, a brand it launched way back in 2003 to attract younger buyers.
Having long struggled with an aging lineup, scion was recently infused with a series of new and exciting models that many analyst expected would help reverse its fortunes. Unfortunately, those models — the FR-S sports car, iA sedan and iM five-door hatchback — arrived way too late to make an impact.
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- New, 2016 Scion iA is Scion’s First-Ever Sedan, It’s Small
Jim Lentz, founding vice president of Scion and now CEO of Toyota Motor North America, stated in a press release:
“This isn’t a step backward for Scion; it’s a leap forward for Toyota. Scion has allowed us to fast track ideas that would have been challenging to test through the Toyota network.”
As for what will happen to the ‘youth’ brand’s lineup, the long-in-the-tooth tC will be terminated in summer 2016, while the iA, iM and FR-S will go to Toyota. Scion was due to receive a compact crossover (the CH-R) but it too will wear the Toyota badge.
After 13 years on the market, Scion is finally no more. Are you sad to see it go? Share your thoughts in the comments below.
Scion C-HR Concept Previews Scion’s First Crossover
Last seen in Frankfurt Germany, the Toyota C-HR Concept has arrived in North American wearing a Scion badge, strongly suggesting that the U.S. and Canadian version of the compact crossover will be a Scion when it’s finally produced sometime in 2016. It will likely be sold as a Toyota in Europe.
As a matter of fact, the C-HR Concept previews Scion’s first-ever crossover, one that will challenge the likes of the similarly-funky Nissan Juke. It rides on the Toyota New Global Architecture (TNGA) — the same one that underpins the latest Prius hybrid — which is characterized by a lower center of gravity, increased body rigidity, more responsive handling and improved ride comfort than its predecessor.
C-HR Chief Engineer Hiro Koba told the press:
“Even though the C-HR has a high ride height, our focus was on creating a fantastic urban driving car.”
The production model will have a more toned-down design than the concept with much smaller wheels than the 21-inch set you see here. Even so, Scion’s VP Andrew Gilleland says “its styling will lead the way, but its substance will seal the deal.”
Considering the Prius also rides on the TNGA, there is a possibility that the Scion C-HR could also offer a hybrid powertrain.
Is a funky crossover what a struggling Scion really needs to reverse its fortunes? Share your thoughts in the comments below.
2016 Scion FR-S Release Series 2.0 Announced, Only 1,000 Will be Made
Scion has announced yet another limited-edition model for its fanboys — the 2016 Scion FR-S Release Series 2.0 — and only 1,000 units will be bade.
More of a styling exercise than a performance one, the FR-S Release Series 2.0 features a unique aero kit that adds front lip and trunk spoilers, HID headlights, a Lunar Storm paint job, and 17-inch forged alloy wheels.
Inside, Scion upped the FR-S’s premium credentials by packing in heated seats upholstered in black Alcantara and leather with camel-colored accents that can also be found on the door armrest and upper door trim, while black leather is the material of choice for the parking brake lever and the door armrest. A release series badge is embroiled on the dash insert and is sequentially numbered from 1 to 1000 for each model built.
The company said in a press release:
“The FR-S is well known for being a fabulous sports car, and now we’re taking it up a notch in the luxury arena. It’s the perfect car to take from the race track during the day to the red carpet that evening.”
A ‘smart key’ with push-button start, dual-zone automatic climate control and HID headlamps with LED daylight running lamps, among other features, all comes standard.
Developed for the U.S. market, the 2016 Scion FR-S Release Series 2.0 is priced at $29,510 for models equipped with the available manual transmission and from $30,160 for those with the automatic. Are you interested in the little sports car?
Scion Says Goodbye to xB with xB 686 Parklan Edition
To say goodbye to the xB hatchback, Scion teamed up with snowboard apparel company 686 to create one last special edition model of the xB — the xB 686 Parklan Edition.
Developed with “buyers seeking a unique combination of fashion and function” in mind, the 2015 xB 686 Parklan Edition features a Cocoa Bean Metallic exterior paint scheme with gloss black accents, red trim and gloss black 16-inch alloy wheels with a 686 stamped logo, as well as an optional Roof Rack system and custom INNO Cargo Box.
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The interior largely carries over from the regular xB unchaged but is distinguished by zippered pockets and quilted-patterned seats with “cubist camo” accents inspired by 686’s trademark design. Each model comes equipped with all-weather floor and a rear cargo mat.
Only 686 units of the 2015 Scion 686 Parklan Edition will be produced, and every single one is priced at $20,480 in the United States.